100 Anos De Moda Na Oca, 2004

Oscar Niemeyer Pavillion
Ibirapuera Park Sao Paulo, Brazil

This exhibition, staged at the famed Oscar Niemeyer Pavillion, brought together works by leading designers of the 20th century with artists who represented their designs. Garments from each designer's archive along with contemporary pieces were presented with photography that showed the designs in different contexts. All of the major fashion houses participated; Nicolas Ghesquiere selected a series Bruce Weber shot for Pop Magazine in 2003 as the representative photo series for Balenciaga.